BUILD THE HABIT.
Stop overthinking. Pick up your camera. Make the damn video.
Most people spend years waiting for the perfect moment to start making videos. Now imagine joining people from around the world who are all building one simple habit: making the damn video.
With this month’s challenge, you'll stop waiting for the perfect moment and build the habit of documenting the moments that matter. Whether it's family memories, behind the scenes of your business, your travels or the hobbies you love. Too many moments never get recorded because we think we’ll do it later. Not this month.
We’re doing the August 2026 Summer Challenge together.
"I'll film it tomorrow."
TOMORROW NEVER COMES.
Tomorrow becomes next week. Next week becomes next month. Before you know it, another season has passed, and you've barely picked up your camera. I get it. Life gets busy. Perfection creeps in. Somehow pressing record always feels like something you'll do later. That's exactly why we build the habit together.
The August 2026 Summer Challenge builds the habit of making the damn video through simple daily prompts that help you capture the moments that matter and create short, purposeful videos that fit around your everyday life. The goal isn't just to finish a challenge. It’s to become someone who naturally reaches for their camera and documents their life.
HOW YOU’LL START TO BUILD THE HABIT.
JOIN
Start with everyone else.
Register for the August Summer Challenge. Begin on the 1st with people from around the world building the same habit.
BUILD
One prompt. One damn video.
Complete one short daily prompt for seven days and start building the habit of making the damn video.
LIVE
Life happens. That’s okay.
You don't have to be perfect to build a habit. If you miss a day, catch up when you can and keep moving forward.
CONTINUE
Keep the habit going.
The seven days might be over, but the habit has only just begun. Weekly prompts help you keep filming throughout the rest of the month.
WHAT YOUR AUGUST WILL LOOK LIKE.
WEEK 1: One simple prompt each day for seven days. We'll all start together on the 1st, creating short videos up to 60 seconds that fit around real life. The aim isn't perfection. It's building the habit of making the damn video.
WEEK 2: One new prompt. Now that you've built some momentum, we'll slow things down. You'll have the whole week to create one video, giving you more time to think, experiment and enjoy the process.
WEEK 3: Another weekly prompt. By now, picking up your camera should feel far more natural. This week is about reinforcing the habit so it sticks beyond the challenge.
WEEK 4: No new prompt. Catch up if you need to. Revisit an earlier prompt. Or simply keep documenting whatever matters to you.
END OF THE MONTH: We'll meet live. I'll share the biggest lessons I noticed across everyone's videos, answer your questions, and reveal next month's challenge.
NEW CHALLENGE: Choose whether to join in September. If you're enjoying the momentum, we start again on the 1st. Join in the new challenge if you want to maintain a habit of making videos.
WHAT’S INCLUDED IN YOUR AUGUST PASS.
AUGUST 2026 SUMMER CHALLENGE
£47
(One-time payment)
Build the habit alongside people doing exactly the same.
✔ 7 days of simple daily prompts. Build the habit of making the damn video.
✔ 2 weekly prompts. Keep documenting what matters throughout the rest of the month.
✔ August Live Reflection Session. Celebrate progress, learn from everyone else's videos and ask your questions.
✔ 24/7 community access. Surround yourself with people who are building the same habit.
We all start together on the 1st of every month. Join between the 27th and the 31st of July to secure your place in the August 2026 Summer challenge.
THIS MONTH, MAKE THE DAMN VIDEO.
WHAT PEOPLE SAID AFTER OUR CHRISTMAS CHALLENGE.
People like you who built the habit of making the damn video.
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“I’m so glad you created these challenges! I haven’t made anything outside of the challenges, but I have 42 videos uploaded because of it.”
— Kevin Railsback
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You’re amazeballs, and I’m so happy you created this challenge!
— Brookie Curnow
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You have started an amazing community with the main and seasonal challenge. I think your expertise and background help support everyone properly as well. I know I say this a lot, but THANK YOU! 😊
— Jason O’Neil
A FEW THINGS YOU MIGHT BE WONDERING…
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Life happens. Pick up where you left off. Life happens. If you miss a day, catch up when you can or simply carry on. The goal is progress, not a perfect streak.
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Not at all. Some members share every video. Others keep everything private. Whether you're documenting your family, your business or just yourself, what you choose to share is entirely up to you.
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Around 30–60 minutes for the daily challenge. The weekly challenges give you more flexibility.
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Definitely not. Use whatever you already have, whether that's your phone, an action camera or something more advanced. The habit matters far more than the gear.
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Absolutely. The challenges are designed for anyone who wants to stop overthinking and start documenting what matters. You don't need any experience.
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There isn't one type of video. Some people document family memories. Others share behind the scenes of their business. Some film their travels or hobbies. The challenge isn't about making you film something specific. It's about building the habit of documenting what matters in your daily life.
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You don't have to be. Many prompts don't require you to film yourself at all. Your story can be told through the people, places and moments around you.
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No. Everyone starts together on the 1st of each month. Enrolment opens between the 27th and the last day of the month so we can all begin together.
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No. Each monthly challenge is a one-off purchase. Join the months that interest you, or come back whenever you're ready to build the habit again.
BUILD THE HABIT OF MAKING THE DAMN VIDEO.
You don't need a better camera. Stop waiting for the perfect moment. You just need to start.
We all start together on the 1st of August.
WHY I CREATED MAKE THE DAMN VIDEO
For the last decade, I've been figuring out how to make filming fit around real life, not perfect days. Building a business, raising two young kids, and trying to capture moments without feeling like I had to turn every outing into a film production. Over time, I realised the biggest obstacle wasn't my camera. I was the one getting in my own way. I would overthink, I’d want everything to be perfect, and I was obsessed with making every video “cinematic”, which made the process take far longer than it should have.
So I started simplifying the way I filmed. I focused on documenting instead of producing, whih allowed me to film in a way that naturally fit around my busy life instead of competing with it. That's exactly what Make The Damn Video is all about. I’m not here to help you make “better” videos. I’m here to help you become someone who makes the damn video.
See you on the 1st of August.